Other Resources
You’ll find below a few publications and contributions made outside this Substack.
AI
Your LLM Performance Will Give What it Gets: Feed Your LLM Diverse Data and Metadata
Four Approaches to LLMs for Enterprises, One Key: Your Data
Riding the Hype with Generative AI Use Cases: Create Audiences from Natural Language Requests
AdTech, Martech, CX
Identity
Demystifying Customer Identity
The Future of Targeted Advertising: Identity or Not?
Future-Proof Your Identity Strategy With an Agnostic Approach
Data Clean Rooms (DCR)
Demystifying the Data Clean Room Market
The Data Clean Room: What It is and What Advertisers Need to Know
Data Management Platforms (DMP)
Create an Acquisition Marketing Revenue Machine by Breaking Free From Your DMP
Email Services Provider (ESP)
Decoding The Perfect Match: Finding Your ESP
Composable CDP - Reverse ETL
Understanding the Power of Integrating with Snowflake via Query Push Down (co-authored with Luke Ambrosetti @ Snowflake)
Complete Personalization, Complete Control: The Composable CDP (co-authored with Bryan Smith @ Databricks)
Composable Customer Data Platforms with Florian Delval, ActionIQ (Podcast)
Select Your Reverse ETL Tools Like You Would Choose a Car
Why Connectors Built on Data Sharing Still Require Data Copy