MarTech / CX

The Next Martech Battleground is AI-Powered Decisioning

During my time working in martech, one persistent gap has stood out to me: decisioning.

Aug 4 •

Martech and Adtech Converged. The Teams? Not So Much

We’ve been talking about the convergence of AdTech and MarTech for over a decade.

Jul 22 •

Gartner’s CDP MQ 2025: From Gold Rush to Reality Check

Is it just me, or did the release of the Gartner Magic Quadrant for Customer Data Platforms (CDP) feel quieter this year?

Apr 15 •

CDPs: The Beginning of the End?

2024 marked a milestone that Customer Data Platform (CDP) vendors had been waiting for—their moment in the spotlight.

Jan 21 •

2025 and Beyond: Convergence, Challenges and Opportunities in Adtech and Martech

As we conclude 2024, I've been reflecting on the current landscape of marketing technology—and, to some extent, advertising technology.

Dec 3, 2024 •

The Martech Vendor Dilemma: Battling Privacy, AI, and Economic Shifts

Since 2023, the tech world feels like it's been split into two universes: the AI universe… and, well, everything else.

Oct 23, 2024 •

Compose your Customer Data Stack for Marketing

Buckle up! Today is a long post that won't fit in an email! Rather than splitting the release "à la Netflix", you get everything at once, consume at…

Jun 12, 2024 •

Identity: Evaluating Tech Categories

I recently suggested a framework to help think about identity in the context of customer experience (CX).

May 22, 2024 •

Identity: Navigating its Complexity in CX

The convergence of AdTech and MarTech is just one of the many reasons why the topic of identity is complex for any organization to tackle.

May 2, 2024 •

The Consent Conundrum: Balancing Privacy and User Experience in Today's Web

Consumers are concerned about the respect of their privacy, a sentiment supported by numerous studies.

Mar 19, 2024 •

Time To Rethink Monetization: 1st-Party Data Audiences for Prospecting

Alright, no need to beat around the bush – we all know the value of 1st-party data.

Mar 12, 2024 •

The Evolution of Audience Segmentation for Enterprise Organizations

The landscape of audience segmentation within enterprise organizations has undergone significant changes over the last two decades. Early 2000s…

Feb 28, 2024 •

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