AdTech

Martech and Adtech Converged. The Teams? Not So Much

We’ve been talking about the convergence of AdTech and MarTech for over a decade.

Jul 22 •

Google Says Cookies Stay. The Landscape Shifts: Winners and Losers, Then and Now

So, third-party cookies are staying alive in Chrome.

May 13 •

Conversion APIs: Convenience or Compromise? Why Advertisers Should Question the Trade-Off

In the world of advertising walled gardens— like Meta (Facebook, Instagram), Google, TikTok, Snap, and others—have become central players.

Feb 4 •

2025 and Beyond: Convergence, Challenges and Opportunities in Adtech and Martech

As we conclude 2024, I've been reflecting on the current landscape of marketing technology—and, to some extent, advertising technology.

Dec 3, 2024 •

Why Build an Ad Network, and Why Now? The Uber Example

As we gear up for AdWeek New York 2024, let’s dive into the topic of Ad Networks, which will fuel conversations alongside the usual suspects: privacy…

Oct 4, 2024 •

Identity: Evaluating Tech Categories

I recently suggested a framework to help think about identity in the context of customer experience (CX).

May 22, 2024 •

The Consent Conundrum: Balancing Privacy and User Experience in Today's Web

Consumers are concerned about the respect of their privacy, a sentiment supported by numerous studies.

Mar 19, 2024 •

Time To Rethink Monetization: 1st-Party Data Audiences for Prospecting

Alright, no need to beat around the bush – we all know the value of 1st-party data.

Mar 12, 2024 •

The Data Clean Room Market Consolidation

When I prepared a market categorization to demystify the Data Clean Room market, little did I know that consolidation would begin less than 12 months…

Jan 18, 2024 •

Set An Every-Party Customer Data Strategy

Data-driven businesses are the most successful, at any scale.

Jan 3, 2024 •

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