Archive - Foreign Key

The Next Martech Battleground is AI-Powered Decisioning

During my time working in martech, one persistent gap has stood out to me: decisioning.

Aug 4 •

July 2025

Martech and Adtech Converged. The Teams? Not So Much

We’ve been talking about the convergence of AdTech and MarTech for over a decade.

Jul 22 •

June 2025

A Practical Blueprint for Deploying AI Use Cases

Enterprises continue to ramp up investments in AI.

Jun 26 •

How Many AI Agents Do You Need?

We're several months into 2025, and the excitement around AI agents hasn’t cooled down.

Jun 12 •

May 2025

Google Says Cookies Stay. The Landscape Shifts: Winners and Losers, Then and Now

So, third-party cookies are staying alive in Chrome.

May 13 •

April 2025

Gartner’s CDP MQ 2025: From Gold Rush to Reality Check

Is it just me, or did the release of the Gartner Magic Quadrant for Customer Data Platforms (CDP) feel quieter this year?

Apr 15 •

March 2025

From SEO to Generative SEO: How AI is Changing the Way We Create and Find Information

Websites have come a long way over the years.

Mar 4 •

February 2025

The Interface of Choice for AI Agents: UI or API?

Here’s the question of the day: Should AI agents behave more like a technical expert—think engineer—or like a business professional—think everyday…

Feb 18 •

Conversion APIs: Convenience or Compromise? Why Advertisers Should Question the Trade-Off

In the world of advertising walled gardens— like Meta (Facebook, Instagram), Google, TikTok, Snap, and others—have become central players.

Feb 4 •

January 2025

CDPs: The Beginning of the End?

2024 marked a milestone that Customer Data Platform (CDP) vendors had been waiting for—their moment in the spotlight.

Jan 21 •

2025: An Agentic Year?

2024 marked the first fiscal year where organizations could allocate budgets specifically for GenAI investments.

Jan 9 •

December 2024

Data Power Meets AI Power In a Virtuous Loop

AI runs on data—nothing groundbreaking there, even if the extent to which this is true has been demonstrated by the work done on transformer models.

Dec 10, 2024 •

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